Melissa Shearer is a family and birth photographer who has turned her passion for storytelling into a thriving business. With a BA in Film Studies and a career that spans television, travel writing, and photography, Melissa has always been driven by a love for capturing life’s most meaningful moments. As a wife, mom to two boys, and photographer, she has built a reputation for preserving the candid, heartfelt moments that become family legacies for generations to come.
Her journey began with a gift of a camera at the age of eight and evolved into a career marked by accolades and noteworthy features in top publications like Vogue, Best Version Media, and Travel Massive. She’s worked with renowned artists, the City of Toronto’s St. Lawrence Market, and the Jamaica Tourism Board, establishing herself as a leader in the family and birth photography niche. With this growing success, Melissa sought out Maison De Land to create a custom website that would match her booming business and amplify her reach even further.
Melissa Shearer Photography
Custom Website Design.
The Client
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Melissa needed a custom-designed website that would showcase her work as a family and birth photographer, elevating her brand and setting her apart in an increasingly competitive market. She required a digital home that was not only visually stunning but also user-friendly and optimized for booking clients, displaying her portfolio, and promoting her unique photography style. Melissa’s goal was to create a website that reflected the emotional power of her work and attracted more clients looking for timeless, intimate photography.
The Brief
The Work
The website’s design was intentional in highlighting the raw beauty and emotion of her work while offering a simple, stress-free user experience.
Maison De Land worked closely with Melissa to capture the essence of her photography style in the website’s design. We focused on creating a clean, modern aesthetic that complemented the emotional depth of her work. The website was designed to be both visually appealing and functional, with a portfolio section that showcased her stunning photography, easy-to-navigate service pages, and a streamlined booking system to convert visitors into clients.
We also crafted an engaging About page, telling Melissa’s story as a photographer and showcasing her journey from a passion for storytelling to capturing birth and family moments.
Additionally, we ensured the website was mobile-responsive and optimized for SEO to help Melissa reach more potential clients online and showcase her work in the best light possible.
Melissa’s success speaks to the power of having a strong digital presence, and we’re proud to have helped her create a platform that supports her growing business and brand.
The Results
With the new website, Melissa is able to showcase her work more effectively, providing potential clients with a seamless and professional experience from the moment they land on her site. Her portfolio is now a dynamic showcase of her beautiful work, and the booking process is easier and more efficient than ever.
Since launching the custom-designed website, Melissa Shearer Photography has experienced tremendous growth. Her business is booming, and she’s firmly established herself as a leader in the birth photography niche. Melissa’s website has become a powerful tool for her, helping her sell out events, attract new clients, and increase her online visibility.
“Working with Maison De Land has been an absolute dream! From start to finish, they captured my vision and helped me create a website that truly reflects my work and brand. I’ve seen tremendous growth since launching the new site, with more clients reaching out, events selling out, and my business expanding. The Maison De Land team’s expertise and care made all the difference, and I’m beyond grateful for the incredible results!”
— Melissa Shearer, Founder & Photographer, Melissa Shearer Photography
The Praise
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